Row of nine blue snack packages with different designs, labeled: Atta Nimki, Churmuri, Omapodi, Bikaneri Bhujia, Poha Chivda, Chuda Bhaja, Salted Walnuts, Gathiya, Ring Murukku, and Ratlami Sev.

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ILLUSTRATIONS

FOLKITCHEN

WIP of Illustrations, Process Close-Up: 

⟣ Folk art paintings reimagined as linear illustrations for brand consistency
⟣ Each illustration retained its unique story, shapes, elements, motifs & form
⟣ Blended traditional art with a contemporary touch for a cohesive look & feel

About the stylisation: 

The illustrations featured on each pack are a striking representation of each Namkeen’s regional art with a contemporary blend, along with the blues providing a cohesive and modern aesthetic. These linear illustrations have their own unique character and charm making them distinct from each other.

Hand painting traditional Indian artwork with intricate patterns and figures on canvas.

Pattachitra folk painting from Odisha

Traditional Indian painting depicting a group of people in colorful attire, featuring intricate patterns and jewelry. The figures are engaged in dynamic poses, possibly part of a narrative scene.

Dates back over 1,000 years, originating as scroll paintings depicting mythological stories, deities, and folklore. Known for its fine detailing, bold lines, and natural colors, traditionally painted on cloth or dried palm leaves.

Traditional Warli painting with a tree, birds, a sun, and a person drawing water from a well.

Warli Folk Painting from Maharashtra

Traditional Warli art depicting tribal life and dance

Dates back to around 2500 BCE, created by the Warli tribe. Features minimal, monochrome tribal motifs, using white pigment on mud backgrounds to depict daily life, nature, and folklore through geometric patterns.

Traditional Indian painting of a woman in ornate attire with a green parrot perched on her hand, surrounded by a garden backdrop.

Miniature folk painting from Himachal Pradesh

A historical painting depicting an Indian royal figure seated with three attendants in colorful traditional attire, set in an ornate interior with decorative patterns.

Dates back to the 17th century, flourishing under the patronage of Rajput and Pahari rulers. Known for its intricate details, vibrant colors, and mythological themes, it depicts nature, deities, and royal life.

Traditional Indian mural depicting figures on an elephant

Phad Folk Painting from Rajasthan

Hand painting traditional Indian art with vibrant colors depicting figures in ornate clothing.

Dates back over 700 years, traditionally used as a scroll painting to depict epic tales of local deities. Features vibrant colors, bold figures, and intricate storytelling, hand-painted on long cloth scrolls. Still practiced it onto canvases, apparel, & modern decor.

Colorful textile with traditional motifs, including elephants and geometric patterns.

Patola Folk Art from Gujarat

Vintage textile depicting an elephant with intricate patterns and decorative motifs in red and brown hues.

Dates back to the 12th century, originally woven by the Salvi community for royal and aristocratic families. It is a highly intricate double-ikat weaving technique, known for its geometric patterns, vibrant colors, and complex dyeing proce

Abstract illustration of colorful birds with patterned bodies and large eyes.

Ghond Folk Painting from Madhya Pradesh

Intricate tribal art depicting three stylized deer with branches growing from their heads.

Dates back over 700 years, traditionally used as a scroll painting to depict epic tales of local deities. Features vibrant colors, bold figures, and intricate storytelling, hand-painted on long cloth scrolls. Still practiced it onto canvases, apparel, & modern decor.

More folk paintings transformed into linear stylizations.

Chittara folk painting from Karnataka

Madhubani folk painting from Bihar

Kalamkari Folk Painting from Andhra Pradesh

Tanjore Folk Art from Tamil Nadu

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